Get to Page 1 of Google Using Website Promotion Tips

If you are a web site owner, you have probably already realized how critical it is for your business growth to get your site listed on Page 1 of Google. You can take some tried and tested actions and actually achieve this listing on Google’s first page. Here are some web site promotion tips to help your web site to get to Page 1 of Google.

Google uses an algorithm for page ranking that functions like this: it ranks according to the number of links leading to that page and the link quality (the importance of the page from where the link has come to your web site). Say your web site has 25 quality links where as your competition has only 10, then automatically your site comes on top. The functionality behind this algorithm is published by Google in their web site and is not a secret. It is quite evident that increasing the number of links that point to your web site (inbound links) should be your priority. There are numerous ways in which you can achieve this.

One is called cross linking where you tie up with web sites that are popular and have a relevance to your business. You get your web site link to be displayed on their site and vice versa. Publishing informative articles on ezines and popular forums, social sites etc and posting into popular blogs is another way to get links to your site. While increasing the number of inbound links to your site, you should keep their “quality” constantly in mind. You have to look for popular sites that relate to your products and/ or services and contribute to articles/ blogs into them on a regular basis. Doing this exercise assiduously gets you permanent links.

Next is to identify all the relevant keyword phrases for your site and inserting them in all the right places on your site. For instance, the title of your web pages should be key word rich to ensure a top ranking in Google. Your web pages should be keyword rich that is use as many keyword phrases as possible as many times as possible because keyword density is an important factor in Google’s ranking. Another tip to follow is to have links that are rich in keyword phrases that is a key word phrase itself should form a link to your site. This way a search for that key word phrase will retrieve the link for the user.

Google search algorithm is known to index the text with in the ALT tags accompanying images. This index is used to produce search results. You can check if the images in your web site have ALT tagging; if not, insert them right away to get indexed by Google. META tags are supposed to be ignored by Google and hence you need not worry about optimizing these tags. You can use the Google tool bar to find out the page ranking of any page that you visit.

Home Based Internet Marketing Opportunity – How to Exploit It

So many people are hearing about the option to have a great success in Internet Marketing, sometimes, there is some roomer or some post about a person that really did realize this home based Internet marketing opportunity and now earn thousands of dollars a day.

But, what is really needed to get there? Is it a matter of personality, high intelligence? What is required to be learned in order to get there?

Another important point is whether the success criteria are similar to success in other domains, or you really need some specific skills to fulfill this home based Internet marketing opportunity.

Well, there are some keys that must be considered before starting this journey:

All in all, there are three types of keys’ groups:

1. Some General Keys that you need to apply. General keys are some basic keys that you need to apply in every domain in which you like to succeed, and not just in Internet marketing.

2. Internet Marketing Domain specific keys. Those keys that specific for this domain only.

3. Personal Keys. Since each person on earth is definitely unique then what works for one may not work properly for the other.

In this article we are going to focus on the first group of the General Keys. Additional articles will focus on the others.

As an Internet Marketing beginner, it is very important to know about those general keys because this home based Internet marketing opportunity might run away if you don’t understand what it takes.

So let’s begin to try and map them…

General keys -

No doubt that if you have long experience in mastering few domains in your career then you may be already familiar with the following:

Hard working expectations- many people fall into some illusion that there is some secret way that enables someone to earn money quickly. Thinking wrongly like you just need to learn some magic rules and you are on the track. The truth is that at least in the initial phase you will have to learn a new domain of expertise, which means really hard working just to get into the new domain. That includes managing your time carefully.

Learning curve expectations – each and every domain has its own learning curve. The beautiful thing in Internet Marketing is that if you are trying to compare that with other domains then it can take much less time, and the profits can be significantly much higher Think how many years you need to study in the university, then practicing, and finally you are getting some limited salary. Here you can in one year only build some expertise for unlimited salary (you can start to earn some money in few weeks only and then the sky is the limit).

However, when you learn new domain you must be careful of INFORMATION OVERLOAD!!! So you need to be focused properly, and don’t be overwhelmed. Learn one topic at a time! And after you are sure you understood the topic well, move to the next one. Understanding well this point will increase dramatically your chance to catch this home based Internet marketing opportunity.

Taking action! – You basically need to read hundreds of articles in order to get into new domain. Take a small path, a small subject, learn it deeply, and TAKE ACTION. TAKING ACTION while reading is very important for two reasons: (1) first, this way you UNDERSTAND what you have just read (otherwise, you might just think you understand, but not really) (2) secondly, you REMEMBER what you have just read. It is very easy to read TONS of stuff, but then you’ve noticed that you hardly remembering only part of it. Since we are dealing with home based Internet marketing opportunity then you must have self-discipline for that!

Have you ever think why people don’t take action? Mainly it’s because they don’t feel confidence in what they should do (especially since this is a new thing to be done), and it’s more easy to stay in the comfort zone, and just read, nothing to struggle with.

Trial and Error attitude – it’s not just that you need to work hard and take action, you must develop your attitude to try, fail, analyze your conclusions, change a bit, try again, and so forth. If you don’t have it yet then you have to get used to it in order to implement the home based Internet marketing opportunity, and just bear in mind that a failure is only a chance to learn and correct before the next action.

If you still wondering why this article is Not SPECIFICALLY ON ARTICLE MARKETING ONLY then this is because too many people are failing not because the subject of Article Marketing, but because those general items, which CAN APPEARED IN OTHER DOMAINS AS WELL!!! And most important, many people fall in these points: They are not willing to pay the price of the path (Hard-Working), but are dreaming on the results only. All these are like a prerequisites list to catch the home based Internet marketing opportunity.

Actually, There is more in that list: You need to know how to master the entire Concepts of that Domain, how to operate the Tools correctly, and one more special point: try to find a Supporting Environment of people/info, which will give you the emotional/mental support in order to succeed in this home based Internet marketing opportunity (this can be found via the Internet as well), and probably you can find some more keys, but the above are the critical keys to succeed.

Only after setting the right expectations for those generic keys, it is possible to move on to the two other groups of keys: Internet Marketing Domain specific keys and Personal Keys.

Motivation For the Home-Based Business Owner

What motivates you to be successful in your home-based business? What are the top 3 reasons you are in business for yourself? If you can’t answer this question with authority then maybe you ought to re-evaluate what you’re doing and why you’re doing it. If you are in business for yourself, there must be a strong level of self motivation in order for you to be successful. You have to have something that drives you to succeed. There’s got to be that thing and we like to call it our big “Why”. Our big “Why” is that factor that keeps us going and drives us to do everything possible to succeed in business. Our big “Why” is that thing that we focus on to feed us unwavering motivation. So what motivates you to be successful? What is your big “Why”? Check these out and see if any are on your list.1. FREEDOMI think most business owners, especially those in Internet marketing, are in the business to create their freedom. Freedom to do whatever they want to do, when they want to do it. Imagine waking up and not having a strict work agenda you have to follow because you work from the comfort of your home. Now working a home-based business doesn’t mean you don’t work hard, it just means that once you put systems in place, you can create a schedule that is conducive to your liking. Your not punching the time clock like everyone else is doing.2. FAMILYNow this is probably the most important factor for people deciding to have a home-based business, family. When it comes to family most people will do anything for them. And I personally want to do a lot of things with my family. Imagine hanging to your child’s school on field trip day or helping out in the classroom. This can be done if you have a successful home-based business and you’re not worried about taking personal leave. With a home-based business you can also provide money to your family to do things such as trips, college tuition, extracurricular activities and educational experiences. You can provide your family with everything they need and a lot of what they want.3. MONEYLet’s be clear, money can solve a lot of our problems. With money we can live debt free which means we can live stress free. We can provide needed assistance to family members. If you have a elderly parent who still works or needs medical assistance, wouldn’t it be nice if you could provide that without putting a strain on your pocket? We can give to charities whenever we want to. There a thousands of charities that do good work but they all need donations and if we are financially set, making that monthly donation will not be a problem.4. CREATIVITYHow many times have you come up with a good idea but your boss is so narrow minded, he shoots is down without giving it a try? There are a lot of bosses who are intimidated by their subordinates and they will do anything to keep you down. They don’t want you to outshine them. With your own home-based business you can truly let the creative juices flow and express yourself and all your creativity. These are just a few motivating factors to think about when you start your home-based business.

Get Paid to Have Fun With Your Home Based Business

Picture this, a man sitting at his desk pounding away at his computer. Often there are blank stares into the screen while sipping on his coffee. The work keeps on piling and he slowly gets behind. It’s now Friday night and he has to work late because he didn’t the work done earlier in the week. There’s no time for wife or kids. Sound familiar? No, it’s not the guy in the cubicle at the office. It’s the man with the home based business.Everyday thousands of people slave away hidden behind their computer hoping and dreaming they can make a ton of money inside the home based business arena. Truth be told, this man along with many of the others will not. But why you ask? He’s a dedicated worker – whatever it takes he gets his tasks accomplished. This man should surely succeed if he sticks to it. Granted he might be able to make a living doing this work, is that true success?True success in the home based business arena does not only mean one is able to make a comfortable living off of what they do, but also that they enjoy their life and the work they do. If the man in this example truly enjoyed his work, he would have no issue completing his work during the week so that he would not have to miss time with his family on Friday night.To have fun with your home based business is all about your passion. If you can be passionate about what you are doing, there lies the beginning of having with your business. The old saying goes “time flies when you’re having fun.” So if you’re having fun in your business you will constantly be working without distractions and the time will fly by. If you end up working late any night of the week, it’s because you enjoy what you are doing not because you see it as a chore.Having fun in life and business is important not only for the financial gain, but also the social benefits. It’s not wise to sit behind your computer all day. It’s great to get out and network and connect with other people.One neat thing with the company I partner with is that they hold quarterly contests for vacations. The most recent contest allows the winners and their spouse to go on a 7 night Caribbean cruise, all expenses paid plus $1,000 cash. Now how’s that for fun? Not only are you going on a free cruise, but you’re also going with people you are doing business with and connect and forging more relationships and possibly lifetime friendships. All the while you’re getting paid from the work being you do in your home based business.

Starting a Home Based Business Can Be a Fun and Also Very Rewarding Experience

The need to make a lot of money helps to motivate many of us into starting a home based business. Not having to be a faceless person that is part of the grind of the daily rat race is another reason why it might pay to become a home entrepreneur. Before getting into the habit of making a living out of your home business venture it is of course necessary that you learn just what does it take to succeed in such a venture. Therefore, before starting a home based business you need to strategize in a way that ensures that you have a realistic chance of achieving your goal.Don’t Fail To Plan AheadMost businesses, home based and otherwise, generally fail because the entrepreneurs failed to plan their activities in advance and so it is necessary that you learn how not to repeat those mistakes when starting a home based business. You need to understand how you too can succeed with your home business and the first question that you need a good answer to is ‘just why you want to start a home based business’.Unless you know the reason behind why you should be starting a home based business you will not be able to build a strong foundation for the future and so you need to answer a few more questions to get things clarified. For example, are you starting a home based business to work the hours that suit you the best; or, is it to be your own boss and if so, why? Furthermore, is the home business your passport to increased earnings and finally, just how well prepared are you to start the business.The most important issue that requires a solid answer before starting a home based business is how well prepared are you for your new business venture. This of course means that you must already be confident in your abilities to face and overcome the many challenges that you will need to face including having to handle multiple tasks at the same time. That in turn means being prepared to put up with the stresses and strains of starting a home based business; so, you must be in good physical and mental shape.Next, you have to be sure that you are indeed well prepared and determined to put in as many hours as are required in order to succeed in your home business. What’s more, you should also have some outside support including from family members and from friends and you also need to be prepared to make sacrifices including accepting a lower standard of living till such time as your home business takes off and flourishes.To succeed in your home business you need to possess experience as well as have the necessary skills and these are important issues that you need to address before starting a home based business. That in turn means ensuring that you already have the experience in your chosen business field and you also need to be a person that can take correct and effective decisions and in double quick time as well. You have to learn to absorb new things so that you can improve your existing skills and also learn new ones as you go along.Before starting a home based business you must also be aware about your exact financial position so that before you get your home business going your pockets are stuffer with enough money to become a home business person. In addition, it is also necessary to have sufficient cash to operate your home business.As long as you address these issues properly and earnestly starting a home based business can prove to be a fun experience and one that will help you get off on the right foot and then achieve your goals.

Healthcare Marketing: Knowing Your Market Is Crucial

When people hear the words “healthcare marketing specialist,” they seldom think about someone who studies and analyzes markets in order to develop strategies aimed at fulfilling the needs of patients. They usually think about ads and websites. While those indeed are part of marketing, a healthcare marketing specialist is an expert on connecting with patients, both domestically and internationally. We have learned that healthcare marketing materials and media won’t be effective if they aren’t adapted to the specific needs of your patients. Each patient has different needs and is looking for a specific service or solution. Reaching the right patient with the right message, at the right time is a perennial healthcare marketing challenge. Patients have many unspoken expectations as well, things that relate to culture, gender, language, nationality, etc. If you don’t present your services in the way that meets the expectations of the patient–both their conscious and unconscious expectations–the patient will simply look elsewhere.

This is why healthcare marketing professionals with experience delivering messages in “patient-friendly language” is invaluable. A healthcare marketing specialist will help you analyze your patient markets, detect areas of opportunity that your hospital or health center can maximize and plan an effective strategy to attract a bigger share of the market.

In order to know your market one must research the following aspects of patient target markets:

Age. How old are the patients you want to attract to your health center? There are many target audiences defined by age. For example: young women who want breast augmentation surgery, couples in their thirties looking for fertility support or baby boomers who are seeking knee or hip replacement. A marketing specialist knows where each of these types of customers looks for information, what procedures are popular with them and what makes them choose one hospital over another.

Gender. Is your market composed by mostly women? Mostly men? About the same ratio? Because of biological differences, there are some procedures that are aimed at just one gender. If that is who you want to attract it’s recommended that you adapt your media and materials, or parts of it, accordingly. It’s important that the images and language used convey the right message for the right audience. That may mean tailoring your marketing effort to generate maximum response from a specific gender.

Location. Where do your patients come from? Are they domestic? Are they foreign, and if so, from what countries or cities? If you want to attract medical tourism to your facility, you have to know what countries and cities offer the most promise for attracting new international patients. How will patients travel? How much will the travel and accommodations cost? Will they have to stay in your hospital or can they go to a local hotel? Patients will want to know the answers to these questions in advance so they can plan their trip. To make it easier or more inviting for patients, perhaps your healthcare or medical tourism marketing partner can work with you to create all-inclusive packages so that your patients will not have to worry about any arrangements.

Income. How much do your patients make? Are your procedures affordable? How much does a highly sought procedure cost? Are you reaching people that can afford the services you offer? For many patients, medical tourism is becoming a viable option precisely because it allows some to get health care that they can’t afford at home. One of the main advantages of a healthcare marketing specialist is that he knows what the current prices are around the world for the most popular procedures. He will also know how to balance the price to service conversation so that your services are never seen as cut-rate.

Competition. What other options are available to potential patients? What are your weaknesses and strengths compared with your competitors? How do your prices compare to those of your competitors? Is your facility closer to the patients? Is the quality of your services better? A good medical marketer will also analyze what is the PERCEIVED quality of your services and how it rates against the perceived quality of your competitors. By doing an analysis of your competition and your position in relationship to them, the healthcare marketer will allow you to make a better decisions and build relationships with patients looking for treatments.

Of course the analysis and strategic planning stages lead to execution of the marketing plan. And this is where you’ll find that a good healthcare marketing firm will outpace all others. They must deliver a full menu of both traditional and digital marketing services. This means that they provide clients with everything they need, from branding to web services. This allows them to control every aspect of your public image, to deliver materials quickly and to monitor the results they produce along the way. Most importantly, marketing pros understand that they are building a long-term relationship with you and your organization that will offer critical marketing expertise as you grow and navigate the ever-changing healthcare marketing landscape.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.